PART I • FOUNDATION
Shoppers Pakistan Core Privacy Principles
Four institutional commitments underpinning our organizational relationship with your personal records.
Shoppers Pakistan (NTN # 7531919-8) holds customer trust as our most vital asset. The following four operational principles govern how our executive leadership, software engineering team, and retail logistics personnel handle your data:
- Principle 1 — Stewardship of Trust: We honor the confidence you place in us when sharing your phone number, doorstep address, and transactional preferences. We only utilize your personal information fairly, lawfully, and strictly in service of fulfilling your lifestyle and household orders.
- Principle 2 — Uncompromising Transparency: We provide absolute clarity regarding what information we record, why it is essential to the logistics lifecycle, which licensed courier partners receive delivery sheets, and how you can exercise full control over your profile.
- Principle 3 — Enterprise Defense-in-Depth: We implement rigorous technical, organizational, and physical safeguards across our server infrastructure and warehousing centers to prevent unauthorized disclosure, leakage, or data tampering.
- Principle 4 — Regulatory Compliance: We adhere fully to all applicable provisions of the Prevention of Electronic Crimes Act 2016 (PECA), the Electronic Transactions Ordinance 2002 (ETO), and international data dignity standards.
SECTION 01
Scope & Applicable Services
Comprehensive jurisdiction covering our e-commerce portal, flagship showroom, telephone helplines, and social support channels.
1.1 This Privacy Policy applies comprehensively to all personal data collected by Shoppers Pakistan in connection with retail merchandise sales, nationwide order dispatch, customer helpline interactions, promotional sweepstakes, and digital storefront visits across ShoppersPk.com.
1.2 This policy covers offline engagement at our physical flagship showroom (Central Plaza, Saddar, Karachi) as well as online interactions through our verified WhatsApp Helpline (0311-6646222), telephonic customer service, and social channels.
1.3 This Privacy Notice is integrated into our master Terms of Service & Commercial Conditions.
SECTION 02
Customer Consent & Lawful Processing Basis
Contractual necessity for doorstep Cash on Delivery fulfillment, customer verification, and voluntary marketing consent.
2.1 By navigating ShoppersPk.com, creating an account, or placing an order through Cash on Delivery or digital payment, you explicitly consent to the collection, processing, and courier transmission of your information in strict conformity with this Notice.
2.2 Contractual Necessity: Processing your delivery address, verified telephone number, and recipient name is indispensable for our logistics division and courier partners to perform doorstep handover and collect Cash on Delivery funds.
2.3 Withdrawal of Consent: You retain the perpetual right to revoke voluntary promotional consent at any time without affecting the lawful processing of ongoing, confirmed consignments.
SECTION 03
Protection of Children & Minor Privacy
Parental authorization standards for family, children's toys, and baby care procurement.
3.1 While Shoppers Pakistan is Pakistan's premier family megastore for toys, swimming pools, and infant care, our commercial storefront is strictly designed and intended for operation by legal adults capable of executing binding contracts.
3.2 Minors under eighteen (18) years of age may only browse or specify wishlist items under the direct supervision, consent, and financial authority of a parent or legal guardian.
3.3 If we ascertain that personal data of an unsupervised minor has been inadvertently recorded without adult confirmation, our compliance team purges the corresponding customer record immediately.
SECTION 04
Categories of Information We Collect
Detailed inventory of direct customer submissions, automated technical telemetry, and verified transactional records.
4.1 Direct Information Provided by You:
- Consignee Identifiers: Full legal name, title, and optional corporate account designations;
- Delivery Coordinates: Doorstep shipping address, landmark, sector, city, and district across 800+ tehsils nationwide;
- Telecommunications Data: Primary active mobile number, WhatsApp verification line, secondary alternate phone, and verified email address;
- Financial & Billing Data: Payment preference (Cash on Delivery vs Advance Bank Transfer vs Card Gateway), bank transaction references, or tokenized checkout IDs;
- Communications & Notes: Customer delivery preferences, gift packaging requests, and recorded support unboxing chats.
4.2 Automated Telemetry & Device Metrics:
When you browse our catalog, our cloud infrastructure automatically logs standard technical metadata, including IP address, browser user-agent, operating system, session referrer, viewed product categories, and cart interaction timestamps to prevent automated DDoS attacks and bot scraping.
National Identity Card (CNIC) Data Policy:
4.3 Shoppers Pakistan does not collect, store, or require your Computerized National Identity Card (CNIC) for everyday retail orders, account creation, or standard nationwide Cash on Delivery (COD) transactions. An official CNIC copy is requested exclusively in rare statutory scenarios strictly mandated by federal authorities: (a) where the Federal Board of Revenue (FBR) mandates buyer identity disclosure for B2B/corporate consignments exceeding statutory thresholds under the Sales Tax Act, or (b) where international air/sea freight customs clearance mandates consignee identification. In all such cases, documents are encrypted and archived under restricted compliance custody.
SECTION 05
Cookies, Session Management & Digital Analytics
High-performance session tokens, cart persistence, and ethical analytics deployment.
5.1 ShoppersPk.com deploys first-party HTTP cookies and session tokens strictly necessary to maintain your shopping cart, preserve customer account authentication across subdomains, and remember your regional delivery preferences.
5.2 We utilize aggregate, anonymized web analytics (such as Google Analytics 4) to monitor overall portal uptime, page load speeds, and category traffic. These metrics never identify individual household addresses and are reviewed solely in aggregate.
5.3 You maintain the browser authority to disable cookies via your browser settings. Please note that disabling essential cookies may impact shopping bag retention and account login functionality.
SECTION 06
Purposes of Personal Data Processing
How customer data directly powers order verification, warehouse dispatch, and post-delivery replacement handling.
Shoppers Pakistan processes collected information exclusively for lawful commercial purposes:
- Order Processing & Verification: Telephonic verification of genuine purchase intent and precision validation of consignee address prior to warehouse release;
- Nationwide Logistics Dispatch: Generation of barcode shipping waybills and real-time electronic handoff to contracted courier carriers;
- Doorstep COD Settlement: Instructing courier dispatch riders regarding the precise PKR invoice sum to be collected upon doorstep parcel handover;
- 7-Day Replacement Support: Validating invoice records, warranty serials, and unboxing defect documentation in the event of an exchange claim;
- Statutory Tax Accounting: Archiving verifiable sales invoices as required by the Federal Board of Revenue (FBR) and Sindh Revenue Board (SRB) under NTN # 7531919-8.
SECTION 07 • TELECOMMUNICATION COMPLIANCE
Transactional SMS, WhatsApp & PTA Telecommunication Compliance
Pakistan Telecommunication Authority (PTA) aligned order updates, verified WhatsApp alerts, and direct mobile opt-out.
7.1 In compliance with consumer communication standards established by the Pakistan Telecommunication Authority (PTA), Shoppers Pakistan strictly distinguishes between essential transactional logistics messages and promotional advertising:
- Essential Transactional & Dispatch Alerts: Upon placing an order on ShoppersPk.com, you will receive essential service communications via direct SMS and verified WhatsApp (0311-6646222) concerning telephonic verification scheduling, order confirmation receipts, courier consignment tracking barcodes, and real-time delivery rider arrival alerts. Because these notifications are critical to preventing delivery failure, they are categorized as essential transactional transmissions under PTA guidelines.
- Promotional Announcements & Seasonal Previews: Promotional communications concerning clearance discounts, Ramadan/Eid sales, or VIP loyalty points are voluntary and sent solely to registered subscribers.
Simple Direct Opt-Out (No Complex Shortcodes Required):
We do not require you to text complicated premium shortcodes to manage your privacy. You may opt out of promotional messages instantly by replying STOP to any marketing SMS, or by sending a single WhatsApp message stating "Opt-out marketing" to our verified helpline at 0311-6646222. Your preference is updated within 24 business hours.
SECTION 08 • SECURE PARTNERSHIPS
Logistics Partners, SBP Payment Security & Legal Disclosures
Controlled data transmission to contracted courier carriers, State Bank of Pakistan (SBP) regulated payment rails, and FIA coordination.
8.1 Contracted Nationwide Logistics Carriers:
To complete doorstep Cash on Delivery across 800+ cities and tehsils in Pakistan, Shoppers Pakistan transmits consignee name, destination address, active phone number, and COD collection amount to licensed courier carriers (including PostEx, Trax Logistics, TCS, CallCourier, and Leopard Courier). Contracted logistics partners operate under binding non-disclosure agreements and are legally barred from retaining, selling, or utilizing customer records for third-party commercial solicitation.
State Bank of Pakistan (SBP) Payment Rails & Wallet Security:
8.2 When selecting digital pre-payments, transactions are routed through payment gateways licensed and regulated by the
State Bank of Pakistan (SBP), supporting
Raast Instant Payments, mobile wallets (
EasyPaisa, JazzCash), 1Link switches, and Visa/Mastercard networks.
- Card verification is executed via mandatory 3D-Secure 2.0 (OTP sent by your Pakistani issuing bank).
- Shoppers Pakistan never stores, transmits, or possesses access to your raw credit/debit card numbers, ATM PINs, or CVV security codes.
- All checkout transmissions are tokenized under international PCI-DSS Level 1 specifications.
Anti-Fraud Enforcement & FIA Cybercrime Referral:
8.3 While we respect consumer privacy, willful fraudulent conduct — including placing fictitious high-value COD orders using burner SIM cards, arbitrary abuse of dispatch logistics, digital payment impersonation, or credit card chargeback fraud — constitutes a cognizable offense under the Prevention of Electronic Crimes Act 2016 (PECA). Shoppers Pakistan actively collaborates with the Federal Investigation Agency (FIA) Cyber Crime Wing and telecommunication operators to investigate and legally prosecute fraudulent actors.
SECTION 09
Cloud Infrastructure & Technical Hosting Safeguards
High-availability cloud server architecture, database isolation, and offsite disaster recovery.
9.1 Shoppers Pakistan operates modern high-availability cloud infrastructure powered by ShopinoERP enterprise e-commerce clusters.
9.2 Database instances are protected by hardened network firewalls, strict role-based access permissions, and automated snapshot backups to ensure continuous disaster recovery and data redundancy.
9.3 All technical service providers hosting our clusters are legally bound by strict data processing agreements ensuring encryption at rest and in transit.
SECTION 10
Technical Security Measures & Data Safeguards
End-to-end 256-bit TLS/SSL encryption, internal privilege controls, and audit trails.
10.1 256-Bit Transport Layer Security (TLS/SSL): All data submitted across ShoppersPk.com is encrypted using high-grade TLS 1.3 cryptographic protocols, rendering network interception mathematically unfeasible.
10.2 Internal Access Isolation: Customer delivery details are accessible solely to authorized warehouse fulfillment managers, dispatch packing staff, and verified customer care agents on an explicit need-to-know basis.
10.3 Password & Session Hashing: Customer passwords and session tokens are irreversibly hashed using modern cryptographic algorithms (Bcrypt/Argon2). No employee of Shoppers Pakistan possesses visibility into customer passwords.
SECTION 11 • CONSUMER EMPOWERMENT
Customer Data Rights, Account Erasure & FBR Tax Archival
Full rights of access, correction, and account deletion balanced with mandatory statutory tax record retention.
Under our corporate data governance charter, you retain full autonomy over your records:
- Right of Access & Inspection: You may request an electronic summary of all personal information and past order transactions associated with your mobile number or email;
- Right of Correction: You may update inaccurate contact details or delivery addresses at any time via your My Account Dashboard;
- Right of Erasure (Account Deletion): You may request permanent deletion of your profile, saved shipping addresses, and marketing subscriptions by emailing privacy@shopperspk.com or visiting our Delete Account Portal.
Statutory FBR & SRB 6-Year Mandatory Tax Record Archival:
11.4 In accordance with the Sales Tax Act 1990, the Income Tax Ordinance 2001, and statutory audit rules of the Federal Board of Revenue (FBR) and the Sindh Revenue Board (SRB), Shoppers Pakistan (NTN # 7531919-8) is legally obligated to maintain fiscal sales invoices, transaction values, and delivery receipts for a statutory period of at least six (6) years. Upon an approved account deletion request, your public profile, marketing credentials, and login credentials are permanently wiped immediately; however, anonymized historical financial sales invoices are preserved in offline compliance archives until statutory audit expiration.
SECTION 12 • COMPLIANCE & LEGAL NOTICE
Consumer Protection Jurisdiction, Showroom CCTV & Official Contact
Sindh Consumer Protection Act 2014 adherence, physical showroom video surveillance notice, and official DPO channels.
Consumer Protection Acts & Legal Forum:
Shoppers Pakistan strictly honors the Sindh Consumer Protection Act, 2014, alongside consumer protection frameworks applicable across Punjab, Khyber Pakhtunkhwa, and Islamabad Capital Territory. Consumers retain the legal right to fair representation and transparent dispute resolution, with principal jurisdiction recognized before the District Consumer Protection Courts of Karachi.
Physical Flagship Showroom CCTV Surveillance Notice
For walk-in customers visiting our retail flagship showroom at Shop No. 6005, 6th Floor, Central Plaza, Opp. Gul Plaza, Saddar, Karachi: Closed-circuit television (CCTV) cameras operate continuously throughout the facility. Footage is captured strictly for public safety, loss prevention, retail security, and customer dispute resolution. CCTV records are stored in high-security offline servers and automatically overwritten every 30 to 60 days unless required by law enforcement under an official judicial inquiry.
For formal privacy inquiries, data subject access requests, or regulatory communications, please contact our designated compliance division:
Dedicated Privacy Desk
Data Governance & DPO Inquiries:
General Customer Support:
Direct Helplines
Karachi Landline UAN:
Official WhatsApp Support:
Registered Retail Showroom & Data Controller Address
Shoppers Pakistan (NTN # 7531919-8)
Shop No. 6005, 6th Floor, Central Plaza, Opp. Gul Plaza, M.A. Jinnah Road / Saddar, Karachi, Sindh 74400, Pakistan.
Customer Care Timings: Monday through Saturday, 12:00 PM to 8:00 PM PST.
Authenticated Consumer Data Security Charter • Corporate Compliance
Formally Enacted & Effective October 2026
